Why Apple is for me… (Reason #9506)

Apple Retail Poster

10 Years of Apple Retail

In celebration of Apple’s 10 year anniversary of their (very) popular retail stores, Apple created a poster of things they have learned in those 10 years. Just a few tidbits (all of this brought to my attention by a MacRumors article):

Speaking of T-shirts, we’ve learned more than you can imagine about our own. We’ve found that when we wear black T-shirts, we blend in. And when we wear too many colors it’s confusing. But blue shirts are just right. We’ve also learned that it takes precisely 4,253 stitches to embroider the Apple logo on those blue shirts. And we even figured out which direction the stitches should go in.

We also understand that finding the right design for our stores is critical. We even built a full-scale facade of the Regent Street store in a Cupertino parking lot to be sure the design was right. Which taught us the value of seeing things full size.

Over the past 10 years, we’ve learned that our stores are the embodiment of the Apple brand for our customers. Now, our customers just happen to be the entire reason we’re here, so let’s dedicate a few words to them. Around the time we opened the store in Tysons Corner, in 2001, everyone else was trying to talk to their customers less. Which made us think that maybe we should talk to them more. Face-to-face if possible. So we’ve found ways to strike up a conversation at every possible opportunity.

It’s all about the details…

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