Little White Packets

Caroline’s soccer team had their end of the season party at Chik-Fil-A tonight. To be honest, I hadn’t been to Chik-Fil-A in a while. I can’t say that I care for it all that much. Not just the food. The service. And no, the service is not bad. In fact, it’s the best (by a longshot) in the fast food industry. But, this is one of those situations where shooting for the absolute, most perfect best may not be the best way to go. I’ll point you to a friend of mine’s blog to properly lay out my issues with Chik-Fil-A’s service.

Anyway, I’ve ordered the food (and apparently been pleasured) and now I’m looking to the condiment counter. If you’ve ever been in a modern Chik-Fil-A, you know what I’m talking about. It’s this store-wide shelf unit that holds ketchup, yellow mustard, honey roasted barbeque sauce, forks, spoons, knives, salt, pepper, mayonaise, and (oh, did mention) ketchup. All of this is split right down the middle of the unit with all of these things mirrored on both sides. So, it’s this massive unit of condiments. It’s insane.

Normally, the ketchup is in those little white packets from Heinz. You know the ones I’m talking about. The packets that are so little and so “handled” that there’s always some residue of sauce (nomally of the BBQ variety) on a handful of packets. Why? Because some moron (who had the barbeque sauce in question on their hands) picked up the handful and then decided that, for whatever reason, maybe they didn’t need 20 packets of that red, sugar, tomato-y paste.

These are also the packets that are so small, you wonder why the even bothered. They are so frustratingly minimal that even for a kid’s dinner, you have to open at least 3 of them. Hello, there’s chicken AND fries. This is not rocket science, people. But you trudge on because they don’t have ketchup in any other form. We can’t have the nice usable squeeze bottles that everyone else has…no. They won’t even put it on your sandwich if you ask them to. They smugly (but still ever-so-nauseatingly kindly) point behind you to the wall of condiments.

But, I digress…

Tonight, something had changed. Something was different. I didn’t see little white packets falling out of their “place” on the “wall”. They’re gone. They’re history. So, what am I supposed to do about my ketchup?

Heinz Dip & Squeeze

Heinz Dip & Squeeze

Behold, the brand new Heinz Dip & Squeeze. Yes, ladies and gentleman, there has been a breakthrough in how ketchup is delivered to your local fast food establishment (only Chik-Fil-A as far as I know). First, the specs:

  • 3X more ketchup than the little white packets
  • Two ends to the package, one to squeeze and one to dip
  • Same great red sugar paste taste

Genius, right? Think about the first spec for a minute. 3 times more ketchup. You get 3 little white packets worth of ketchup in one of these containers. How may little packets did I say earlier is needed for a kid’s meal? That’s right, ladies and germs…3! Pure and utter genius! No longer is it grab a handful and just hope you have enough for everyone in the family. Now, you can ration that 1 package will suffice per person. That means, you only pick up as many packages as there are poeple at the table. No more guessing! To steal a phrase from our British bretheren, it’s bloody brilliant!

It’s the little things…

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One thought on “Little White Packets

  1. Lee,

    With the risk of sounding a bit paternal, I must say I am incredibly proud of you, it is quite brave to write for anyone, let along the public. I know how much you were touched by Derek’s blog and I am Excited to see you create your own blog. Great work. I can’t wait to read what comes next.

    Aaron

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